هستم اگر میروم، گر نروم نیستم
I exist as long as I move. If I stop, I am no more. (Iqbal)
Self-taught product engineer in Lahore, building products and growth systems with AI. Head of Marketing at ForteLinx Reach, Executive Board Member at HearSeek, founder of Sportsified, and board member of the International Iqbal Society.
The work, and what it has done.
Head of Marketing at ForteLinx Reach. I lead brand, performance marketing and go-to-market for the company and its clients, including HearSeek, where I sit on the executive board and run marketing through its go-to-market and mobile app launch.
Executive Board Member at HearSeekServer-side GTM, GA4, Meta Conversions API and Consent Mode v2, set up so attribution stays accurate as browsers block more tracking and privacy rules tighten.
Seven years co-founding and running an online bookstore built around Iqbal's works, in collaboration with the International Iqbal Society. Inventory, operations and brand, end to end. It is where my marketing career began.
White-label booking SaaS for sports venues in Pakistan. A multi-tenant engine that handles shared courts across sports, with its first venue live in Karachi. I design the product and architecture, then build with AI to ship fast.
Head of Marketing at ForteLinx Reach. I lead brand, performance marketing and go-to-market for the company and its clients, including HearSeek, where I sit on the executive board and run marketing through its go-to-market and mobile app launch.
Executive Board Member at HearSeekServer-side GTM, GA4, Meta Conversions API and Consent Mode v2, set up so attribution stays accurate as browsers block more tracking and privacy rules tighten.
Seven years co-founding and running an online bookstore built around Iqbal's works, in collaboration with the International Iqbal Society. Inventory, operations and brand, end to end. It is where my marketing career began.
White-label booking SaaS for sports venues in Pakistan. A multi-tenant engine that handles shared courts across sports, with its first venue live in Karachi. I design the product and architecture, then build with AI to ship fast.
Need accurate tracking? Server-side GTM, GA4 and Meta CAPI for international brands.
Analytics & TrackingMarketing for your business?
ForteLinx ReachRun a sports venue? Your own booking site, under your brand.
Sportsifiedبرتر از اندیشۂ سُود و زیاں ہے زندگی
ہے کبھی جاں اور کبھی تسلیمِ جاں ہے زندگی
A lifelong commitment to disseminate the thoughts and works of Allama Iqbal.
Member since 2011, President from 2014 to 2024, and now on the board. My formal term has ended, but my daily involvement in preserving this legacy keeps growing.
Promoting the philosophy of Allama Iqbal through digital archives, community engagement, educational programs, and cross-cultural dialogue.
My recent work brings technology to this mission: the Society's entire YouTube archive made searchable across languages with HearSeek and, in progress, a source-grounded Iqbal Q&A assistant and AI-assisted corrected editions of Iqbal's letters.
Engage on FacebookNone of this work stands alone. It is powered by a core team of friends and members whose passion and dedication to Iqbal's vision make every initiative possible.
The foundations that hold me.
Muhammad Noman Waheed Bokhari (1981 to 2022). Founder of the International Iqbal Society and my guiding compass. He channelized my passion, refined my energy, and instilled the wisdom of patience and balance.
"Just give us the time you are bored," he told me when I joined. Years later, the only time I'm bored is when I'm doing anything other than Iqbal's work.
The core team of friends and members whose dedication powers every initiative of the Society.
Gratitude to the Iqbal Scholars whose mentorship transcended traditional teaching, refining my thoughts and providing the moral clarity that guides my path today.
Driven by the values of my parents and siblings, faithful friends, and the constant support of my wife and our three sons, the reason behind every endeavor.